CONSCIOUSNESS CLUB’S debut single Live For The Day puts a sunny smile on the frosty face of AUSTERITY U.K. These worst of times are the best of times for a Small Faces-style piano-led jaunt to join hands with REM’s minor pluck in a giddy merry-go-round of sharp art pop. What worse moment! – no, what better moment for a charity supporting the elderly and mentally ill to launch its own independent record label Music for People Records with this single appeal – come on, everybody . . Live for The Day!!